Uvalde Hesperian

THCRR Executive Director Hailey Conrad submits intent to resign effective June 30th, 2025

The Texas Hill Country River Region calls an emergency board meeting on Friday, June 6th, 2025 at 9 AM

by Michael Robinson | Uvalde Hesperian

03-04-25

Texas Hill Country River Region Executive Director Hailey Conrad submitted her resignation letter Tuesday, June 3rd to the THCRR Board of Directors, lodging partners and business owners. According to the letter, Conrad’s resignation becomes effective on June 30th, 2025.

In her letter Conrad wrote:
“Dear Lodging Partners & Local Business Owners,

I’m writing to inform you that I have officially submitted my resignation as Executive Director of the Texas Hill Country River Region, effective June 30, 2025.

This was not an easy decision, as serving in this role has been one of the most meaningful chapters of my career. Working alongside all of you, who care so deeply about the success of your businesses and the Uvalde County community, has been an incredible privilege. Together, we’ve accomplished so much in promoting our region and strengthening the tourism industry we all rely on.

While I will be stepping away from this position, I remain committed to supporting the organization, maintaining continuity, and helping set up the next Executive Director for success.

Over the coming weeks, I’ll be organizing files, systems, and resources to make this transition as seamless as possible for everyone involved.

Thank you for your continued support, collaboration, and trust. This organization will always hold a special place in my heart, and I’ll remain its biggest advocate.

Warm regards,

Hailey Conrad”

On Tuesday, June 6th, The Texas Hill Country River Region called an emergency board meeting on Friday, June 6th, 2025 at 9 AM with one agenda item: Discussion of Personnel

About the Texas Hill County River Region:

“The Texas Hill Country River Region (THCRR) was founded in 1998 with the mission of promoting Uvalde County as an overnight year-round tourism destination and to increase off-season occupancy in the regions’ accommodations.

The organization is funded by a hotel occupancy tax through a contract with Uvalde County.

THCRR is governed by a seven member Board of Directors consisting of the County’s lodging owners and business owners. Directors are elected to serve a 2-year term.” – from the organization’s website.

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